Visit Peak District & Derbyshire, the area’s official tourism body, has been shortlisted for a prestigious sustainable marketing award.
The organisation has been shortlisted for the Marketing Responsible and Sustainable Travel Award at the acclaimed Travel Marketing Awards, which celebrate outstanding achievements in travel and tourism.
Judges of the category – which champions green travel – were looking for ‘an organisation that has genuinely made a positive impact on the planet, and whose long-term strategies have been well marketed to the consumer’. The awards also recognise ‘organisations that view sustainable travel as a strategic vision, not a short-term tactical initiative.’
Visit Peak District & Derbyshire has been shortlisted for its ‘Car-free Adventures’ campaign which ran throughout 2023 and encouraged visitors to choose sustainable transport methods when travelling to, and getting around, the destination.
The campaign promoted great places to visit that could be easily accessed by bus and train and highlighted using public transport as a practical way for visitors to save money, reduce their carbon footprint, and do their bit to protect local landscapes at the same time.
The campaign included digital marketing activity showcasing sustainable travel choices, printed leaflets promoting days out by bus, downloadable ‘car-free’ itineraries, and social media content including video shorts that have so far reached over three million people.
Visit Peak District & Derbyshire also worked closely with stakeholders and strategic partners to encourage visitors to enjoy all the area has to offer without increasing pollution and congestion in towns, villages and the countryside.
Winners will be announced at an awards ceremony held at Hilton London Bankside on Thursday 4th July 2024.
For further information please visit www.thetravelmarketingawards.com.
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