New research from Farmhouse Inns shows that almost half (43%) of those aged 65 and over living in in Erewash feel lonely up to five times a week, showing just how crucial regular family connections are, especially as the colder, darker months approach.
To encourage families to spend more time with their elderly loved ones, Sherrie is inviting grandparents and older relatives to enjoy a free carvery meal throughout November.
The hope is that families will come together, share a meal, and enjoy quality time with one another during the colder, darker months when feelings of isolation can be particularly hard. Just as ‘kids eat free’ schemes bring families out for meals, could this initiative do the same for older generations, helping them feel valued and included.
The research reveals just how tough loneliness can be for older people. Nearly a quarter (24%) of those surveyed said they have gone several days without seeing or speaking to anyone over the past year.
Evenings can feel particularly long, with over half (57%) saying that’s when they feel most isolated. Nearly a third (32%) of respondents also shared that they rarely or never get invited to social occasions with family or friends, making them feel disconnected.
This November, actress and grandmother Sherrie Hewson is helping to launch the ‘Grand Day Out’ campaign, which aims to bring families together and address the loneliness affecting many older adults.
A proud grandmother herself, the actress, known for roles in Coronation Street and Benidorm amongst many others, is calling on families to make time for their elderly relatives and help them feel more included. As someone who cherishes time spent with her own grandchildren, she knows how important these connections are.
Sharing a meal is one of the simplest ways to bring people closer, and for many families, a traditional Sunday roast is a cherished way to spend time together. The research found that two-thirds (66%) of people in Erewash agree that a Sunday roast helps strengthen family bonds.
For older generations, these mealtime traditions are particularly meaningful, with nearly three in ten (29%) of those aged 65 and over enjoying a roast dinner once a week—much more often than younger people.
For many older adults, the pub is more than just a place to eat - it’s a welcoming spot where they can feel connected and part of their community. In fact, 46% of respondents say the pub is a great place to visit when they’re feeling lonely.
Spending time with family, especially over a meal, can make a huge difference in easing loneliness for older adults. As many elderly people face isolation, particularly during the darker months, taking the time to gather together and share simple moments can strengthen family bonds and bring much-needed comfort.
TOP 5 REASONS ELDERLY PEOPLE EXPERIENCE LONELINESS:
- Feeling irrelevant to the people around them: 54%
- Lack of close friends or family nearby: 40%
- Lack of social interaction: 38%
- Loss of a loved one: 31%
- Physical health issues or illness: 29%
Survey data is taken from a OnePoll survey of 2,000 UK adults in October 2024.